TG Data

2. Einstein Analytics Learning Map
The Einstein Analytics Learning Map gives you a list of key resources for every stage of your Analytics journey. As Salesforce has so many resources out there, they have pulled together a user-friendly learning map to make it easier to get the answers right where ...

the Do Not Email’ field no longer affects a prospect's opt-out status when syncing between Pardot and Salesforce.

The default behavior is similar to how the Overwrite Prospect Opted Out’ setting on your Connector Preferences determines opt-out status. This means a prospect’s opted-out status can ...

Each time you plan a new email campaign, start at the top of the list and work your way down. If you check things off as you go, there’ll be no more last-minute worries about whether or not prospects were segmented correctly, or if the email was tested before it was sent!

If you’ve got a team of ...

Events marketing is a crucial component of a non-profit's communications and marketing mix. From the pre-event marketing process, to post-event engagement, Pardot for non-profits can help to elevate your events marketing activity.


Grayscale headshot of Chloe Wilde
Chloe Prowse

3 mins


3D eBook ...

The Lightning Landing Page Experience is drag-and-drop and responsive, just like the Lightning Email Builder. This means we are able to create entire pages simply by selecting the components we’d like to include, such as images, buttons and forms, and dropping these onto the page builder. When ...

Luckily, published landing pages can’t be deleted. A user must unpublish the page so that it is in the “draft” status, prior to deleting.

3. Embed custom code & dynamic content using forms
The builder has a known limitation around active content, however, custom code can be rendered from forms by ...

Only users with Pardot Marketing user permissions or above will be able to publish landing pages. Ensure you have onboarded all relevant users to the Pardot Lightning App with the right permissions. You can review all of the prerequisites for the Landing Page Builder and how to get prepared here ...

The Pardot Winter 22 release is here and there is a lot to unpack! So what does this mean for Pardot users? In a recent webinar with Director of Product Management at Salesforce, Kylie Yancey, we took a look at the features.


Tom Ryan headshot
Tom Ryan

2 mins


3D eBook cover with text A Guide to ...

Typically, users have the connector setting enabled that automatically creates new records in Pardot after they are created in Salesforce with an email address. By using MDS in conjunction with this setting, you can allow only those key marketable leads/contacts to sync to Pardot.

How does ...

such a core feature that enables you to get the reporting you need and want. Put it this way, if you don’t enable it you cannot confidently attribute revenue across your campaigns.
You need marketing content. If you don’t actively market (which is rare but I’ve seen it) then you don’t have anything ...