TG Data

As for marketplaces , Lázaro comments that 9 out of 10 online sellers consider that Amazon continues to be the Marketplace par excellence, and that we will have to see how Black Friday evolves to determine what the Christmas campaign will be like.

Lázaro is optimistic about the Christmas campaign ...

In 2020, FMCG firms' advertising spend fell sharply as they faced distribution infrastructure issues in order to get products to consumers quickly enough.

As for the growth it could experience, a rebound in 2021 is almost inevitable , although it will still be 6% below 2019 levels. Overall, Zenith ...

If you are a Brick and Click business and you offer the Click and Collect option (buy online and pick up in store), you can indicate from the PDP where the purchase can be made.

Location pages – these pages are especially important in Brick and Click models . They will indicate where your stores ...

Football fans are one of the most passionate in the world, especially when it comes to clubs like Real Madrid . To be able to connect all the people who follow this Spanish sports giant, a powerful network is needed, and that is why it has partnered with Adobe . The goal is to accelerate the growth ...

Havas Group is present in more than 100 countries, where it has 68 villages . Now the company has decided to go one step further and has acquired a plot of virtual land in the video game " The Sandbox" , where it plans to open its first virtual Havas Village , which would be the sixty-ninth in its ...

QR codes have been experiencing a renaissance in many commercial sectors for a few months now due to the pandemic. It is now common to see digitalized menus in restaurants and bars using QR codes so that customers can consult the menu from their mobile phones. It is curious how easily the vast ...

In January, the European Parliament moved towards approving the Digital Services Act for Europe. This legislation, also known as the DSA , seeks, above all, to define clear and concise responsibilities for digital platforms, such as social networks.

Now, a further step has been taken, with the list ...

It may be the talk of the town and set to change the network of networks as we know it, but CEOs don’t seem to care much about the ever-present metaverse . According to a recent global study by Gartner , 63% of CEOs believe the metaverse will not play a key role in the companies they lead.

Overall ...

Google 's robotics department has demonstrated one of its latest research projects in a presentation. The company is showing a robot that uses artificial intelligence and physical robotics tools to perform simple tasks, such as delivering food or preparing a hamburger. These "waiter robots" help to ...

It is well known that Facebook (now Meta) has invested billions of dollars in launching the famous metaverse . Mark Zuckerberg does not stop in his efforts to carry out a project that promises to revolutionize the technological market (and in fact, it is already doing so).

But despite the high ...