TG Data

Quality and relevance of content
GEO improves content to match the criteria used by AI algorithms, considering contextual accuracy, semantic relevance, comprehensiveness of answers, user intent, key entities, and sites that enhance authority and credibility.

Engagement and content distribution ...

Some studies claim that by 2024, the popular social network Instagram will have more than 2 million active users worldwide. In fact, according to data provided by the Global Digital Report, it's the fourth most popular app for web traffic and the second most popular for customer service.

That's why ...

Understanding the workings of search engines is essential for optimizing online visibility. One of the most intriguing concepts is "Information Gain," a Google-patented ranking factor that influences how web pages are indexed and ranked.

This technique is based on measuring the relevance and ...

Simplicity and clarity are needed
A domain name that's easy to pronounce and spell can make it easier for users to share, which in turn can drive more traffic to your site. Avoiding the use of special characters or numbers can help make your domain more accessible.

Choosing the most convenient ...

Additionally, this strategy allows companies to build a stronger relationship with their customers by offering relevant and timely content at the right time.

However, it is essential to implement multi-channel remarketing in an ethical and respectful manner.

Consumers value their privacy and can ...

Google Ads advanced segmentation is a highly useful tool that allows advertisers to optimize their advertising campaigns and maximize the performance of their websites. This technique is based on the ability to target ads to specific audiences, resulting in greater campaign relevance and ...

A key to success in digital marketing in 2025 will be focusing on the importance of studying user data and habits. Understanding consumer behavior and preferences is essential to creating personalized and impactful experiences. Personalization will be key to winning over and retaining customers in ...

Marketing for B2B (business-to-business) companies has unique characteristics and challenges when compared to B2C (business-to-consumer) marketing, while one sells to other companies the other sells to end consumers and there are also situations in which a company is B2B and B2C at the same time, as ...

The B2B industry segment is extremely competitive , so it is very challenging for companies to differentiate themselves from their competitors. Understanding the positive impact of Inbound Marketing is the first step towards this differentiation, to subsequently achieve satisfactory results.

There ...

The great advantage of digital media is the segmentation and high degree of measurement it provides, capable of providing with precision how much investment is bringing in effective returns for your business.

If you have ever received an online media proposal from a portal, or even an online media ...