TG Data

We know it. Everyone wants to increase their sales online, but rarely do they follow a well-planned acquisition strategy. The best way to grow an email list (i.e. your database) is to offer something that they are really interested in downloading or obtaining, i.e., to generate a “ lead magnet ...

You know it and we know it. One of the biggest problems faced by all those who send email marketing campaigns is a potential drop in subscriptions due to not complying with the best practices demanded by users and the medium itself.

Unsubscriptions, the silent killer
Excess of newsletters ...

Do you already know Alto Mail? AOL's modern bet to compete in the email industry
Remember AOL? In the puberty of the modern Internet, AOL became a widely used option for establishing Internet connections on the American continent.


From the nineties to today
America Online was a favorite tool for ...

In the age of the internet, having relevant content is of utmost importance to create an audience and become increasingly well-known in the digital world. With that in mind, have you ever thought about producing bottom-of-the-funnel content first?

The content marketing strategy consists of ...

In times of discussions about how diversity and inclusion are important in companies, talking about the presence of women in digital marketing is a necessary issue and should be seen as a priority.

Anyone who works in marketing or technology knows that until recently, women were a minority in work ...

There are many companies that close their doors in winter to take vacations, but contrary to popular belief, it is precisely during this time that Internet users look for information about products, trips and experiences in order to buy .

So… should e-commerce businesses also close during these ...

If you still don't use an email marketing tool in your digital strategies, you're missing out on great opportunities. These tools offer a great opportunity to improve your relationship with customers and still achieve a good ROI.

That's why it's very important to choose a good email marketing ...

Nowadays, we have mobile apps for everything, even to remind us to drink water. And why not take advantage of this range of opportunities to find mobile apps that will make your company's marketing easier, right?

Our daily lives are increasingly busy and full of information. We often wonder how to ...

Attracting and winning over potential consumers of your product or service is a necessity for any company. This applies regardless of its size, market segment and type of target audience.

Therefore, even companies that sell to other companies must be aware of marketing techniques, in this case B2B ...

Did you know that you can improve your business's web positioning with Email Marketing?
As we know, one of the fundamental (and main) objectives of Email Marketing is to generate traffic to our website or site. This is, in part, another way to achieve good SEO web positioning; as far as organic ...