TG Data

It’s common today to hear the phrase “sales is marketing.” This is especially true in the B2B space, where the sales process is more complex and personalized than ever before. However, marketing isn’t just important for sales. That’s because for talent acquisition, “recruiting is marketing,” too ...

Soft skills are intangible skills – they exist, but they’re difficult to demonstrate. In your job searches, you’ll have probably come across countless people with specifications listing “strong communication skills”, “ability to work as part of a team” etc as attributes essential to the position ...

33% of 2,000 bosses surveyed by Jobvite indicated they know within the first 90 seconds if they will hire that candidate even though the average length of an interview is 40 minutes. Pretty scary stuff.

These bosses were judging each candidate based on First Impressions, perhaps without even ...

In order to attract candidates to apply for your vacant position, you need to get the word out. When advertising a job via social media the headline, subject line and small description needs to stop the user from scrolling past and achieve that click through.

A one size fits all approach can be ...

If you are not aware, we are living in a customer-centric marketing era. This means that companies should do their best to deliver the best experience possible to their customers. But, it also means that customers’ opinions matter. And, you will be getting a lot of these on your social media profile ...

While CV advice is abundant, whether from workmates, parents or the internet, the writing of a cover letter seems more of a mysterious art.

Figuring out and using the correct tone, contents and format seems an insurmountable task, and there’s a whole world of conflicting advice. Short and sweet ...

Discussing promotions and raises can be a daunting task even for the most confident of employees. However, feeling too embarrassed or nervous to discuss a potential promotion can cost you more than just financially. If you feel your skills have developed beyond your current job title, this can lead ...

Hiring the right employee is the most important, strategic process a business will accomplish. The largest challenges are finding balance in speed and quality of hire. Even more difficult and frustrating is when job candidates face a long-winded process, resulting in loss of top talent within a ...

Trying to sell someone in an industry you (and they) think is abhorrent? Take advice from those who’ve had to recruit animal testers and tobacco jobs and emphasize how much they’re needed by the company. For jobs no one else wants, the companies (many of whom have deep pockets) are forced to rely on ...

If you are considering hiring an agency or a freelancer to help with your social media marketing, there are a lot of good reasons to consider doing so. With so many different social platforms, an external person can help you make sense of each channel and also the best way to promote and distribute ...