TG Data

After building a complete customer journey map, CDP can help marketers accurately capture conversion results and attribute them to specific marketing activities. CDP can identify the most influential marketing channels and advertising campaigns at each stage of the customer journey through ...

Digital marketing refers to the use of digital channels, platforms and technologies to promote products, services or brands. It covers a wide range of strategies, including search engine optimization (SEO), social media marketing, content marketing, email marketing and pay-per-click advertising ...

Real-time bidding (RTB) mechanism
Real-time bidding is a dynamic auction process that occurs within milliseconds when a user loads a web page or app. This process involves several key components:

Ad Exchange: Connect advertisers and publishers to facilitate bidding transactions.
Supply-Side ...

Importance of Key Performance Indicators (KPIs) in Business
Implementing KPIs brings many benefits to organizations:

Improve employee engagement: KPIs unify employees by providing clear, common work goals. This consistency leads to greater productivity and profitability.
Improved decision-making ...

Several companies have successfully implemented personalization strategies in their digital marketing. Here are some famous examples:

Spotify’s “New Discoveries Every Week” : Spotify creates personalized playlists based on users’ listening history and preferences. Each playlist contains 30 songs ...

To maximize the effectiveness of your IAA activities, consider the following best practices:

User Segmentation: Divide your audience into different groups based on demographics, interests, or behaviors to deliver more targeted ads.
Strategic ad placement: Place ads where they are most likely to be ...

What are story icons for?
Instagram Story Highlight icons allow you to customize each story you have on your profile. Please note that it is recommended that you choose icons that relate to the content of your Story Highlights.

Adding stories regularly or on a fixed basis to your profile gives you ...

Look no further! We are going to explain in detail how to write an Instagram profile bio like a true professional. In addition, we will give you a list of the 100 best Instagram bio phrases that you should know to use them according to your needs. But that's not all, we will also give you some tips ...

How does Facebook Insights work? Step-by-Step Guide
Learn about the Facebook Insights feature through our step-by-step guide:

Access Facebook Ads Manager
To enjoy the benefits of Facebook Insights, you will need to log into the admin. To do this, you will need to choose a trusted browser and then ...

Would you like to know how to boost your marketing strategy without investing a fortune in content? Nowadays, authenticity and connection with the public are key to success, with User Generated Content (UGC) being a powerful solution . This strategy is not only cost-effective, but it also encourages ...