TG Data

Marketing automation tools are powerful software that transform customer attraction and conversion activities into repeatable and scalable processes.

By combining multiple tools, data intelligence, and unified metrics, you can launch far-reaching initiatives with measurable returns that would be ...

HubSpot gives salespeople access to rich data to provide context to a customer conversation based on their previous actions:

The e-books you downloaded.
The emails you opened.
The actions that followed.
The responses received.
The pages that interested you.
Among others, they will allow you to ...

The best way to have more sales is to know your customers from the time they are prospects. Through CRM you can monitor the actions your prospects perform and detail information about their preferences and interests. With this data you can create more effective strategies that satisfy their ...

These are the steps required to use your GA account.


Create a Google Analytics account
First, you'll need to create a Google Analytics account or log in to your current account.



web-analytics

analytics-web2



Add the name, URL, and industry of the website you want to track
Choose which ...

Marketing automation is the cornerstone for a successful inbound strategy because it maximizes the efficiency of all teams involved, improves personalization and optimizes results.

A study published by Marketo revealed that 44% of marketing automation users see a positive ROI within six months and ...

Define the 3 M's: Market, message and activity map
Defining the 3 Ms is essential in a B2B marketing strategy because it allows you to:

Focus your efforts on meeting specific needs and differentiating yourself from the competition.
Communicate your company's value to attract potential customers ...

Inbound marketing promotes two-way communication between the company and potential customers. Dialogue is encouraged, questions are answered, and a strong relationship is established.
In outbound marketing, communication is unidirectional , the company presents its message in a massive way without ...

A B2B sales funnel is a conceptual model that represents the sales process, from the beginning to the final conversion of a prospect into a customer .

The most common stages of a sales funnel are:



Awareness
At this stage, prospects realize they have a need or problem and begin searching for ...