TG Data

Content Personalization in the Future of B2B Marketing: If you think that content personalization is just about addressing customers by name, you’re wrong. Effective personalization involves understanding who your potential customers are and providing the content they need to build a two-way ...

That way, you can focus on what your company does best – while your strategy tells the world (especially your potential customers) about it.

It’s a system that allows you to develop a solid strategy and generate a better ROI, while the more repetitive tasks of sharing content on social media ...

This data will help to format the basis of your campaign:

Information consumption habits will direct investment in advertising on digital channels
The pains will define the type of argument to be used in the content
Information about position and function within the decision process will help ...

Many organizations are working hard to ensure that their operations run as smoothly as possible – and if your company’s area of ​​activity is maintaining its demand, you need to be active at this time. If demand is on hold, you need to maintain the relationship in order to resume the cycle when this ...

Digital marketing: post-pandemic consumer trends: Every entrepreneur or CEO has already gone through some crisis in the global economy, which generates changes in lifestyle habits until things improve.

However, COVID-19 is different: we have not yet experienced a period with a catastrophic ...

5 Digital Marketing Tips for Dental Clinics: Marketing for dentists has always consisted of leaflets, banners and the famous word of mouth. For a long time, it worked very well and these are methods that continue to work to achieve certain results.

However, the perception of value is increasingly ...

Your business's visual content is very important, especially among shoppers who are searching on mobile.

If you want potential customers to learn more about your company and products, one of the best B2B prospecting tips is to offer short, informative videos. Provide tips and an invitation to ...

Every business should categorize leads throughout the lead nurturing process. Part of an effective lead management process is qualifying each interaction with a prospect, regardless of the methodology.

That’s why effective lead scoring models apply common criteria to quantify behaviors. This, in ...

In short, we can say that the appeal of B2B content should be more rational, while B2C can have good results using a more emotional appeal.

This is because the main objective of Business to Business is to generate profit and grow the company. Relationships tend to be more long-lasting and with ...

The solution also has a high level of security and compliance. All activities carried out by users on the platform are monitored and recorded in the audit panel, exclusive to the account administrator, and all communication is encrypted. This means that the organization's right to privacy is ...