TG Data

Product Market Fit is used to evaluate a product's performance in a given market. Consumer loyalty, competitor ratings, and ability to deliver value are some of the variables included in that equation.

In an effort to establish itself in a competitive environment, a company must pay attention to ...

Has your company's growth stagnated? Learning about business diversification strategies will help you expand, offer new products and conquer new markets.

The COVID-19 crisis put the operation of many businesses in check, especially those that had not started or consolidated their digital ...

ROAS is used to measure the profits earned through paid media advertising and is a key metric for anyone investing in that type of marketing campaign.
Every marketing manager knows exactly what digital marketing is all about , but what companies are most interested in is knowing whether the ...

From startups to Fortune 500 companies, everyone is boarding the ship called “Content Marketing” in search of generating valuable content.

In the context of digital transformation in which we find ourselves, this is an effective strategy to gain quality leads, improve the retention rate, increase ...

Product branding is an important strategy that helps consumers identify and differentiate one product from another. Businesses of all sizes can successfully implement it and reap its benefits.

The product itself has to be of quality, of course. But quality alone does not guarantee success. The best ...

A strong brand experience requires a strong brand narrative, and a good story can attract consumers and make them believe in your company.

It is also a way to establish your brand in increasingly competitive markets.

Now, to define a brand narrative it is necessary to identify a significant ...

SMS Marketing is a highly effective and timely strategy. Read our content to see 13 tips on how to do direct marketing via SMS!
There are many statistics that support the idea that we are in a golden age of SMS Marketing, although for many this channel has been overshadowed by WhatsApp and other ...

Brand awareness is a marketing strategy that aims to put your brand in the minds of consumers in a positive way. Awareness is a widely used resource in social media analysis today.
What should you do to generate and achieve brand recognition that your competitors will envy? A matter of luck ...

Interactive Communication is a tool that combines artificial intelligence with Content Marketing, providing greater engagement with the public, immediate feedback on the strategy and consumer loyalty. It should be part of a strategy in conjunction with traditional content.

The Internet has grown ...

We all know the importance of data in a marketing strategy. It influences everything from initial decision-making to the sudden changes of direction we decide to make when something doesn't work well. However, now that digital privacy and cookieless are emerging, what are we going to do?
Don't worry ...