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Creating an effective landing page is the key to converting visitors into valuable leads and, ultimately, sales. In modern marketing, landing pages play a fundamental role in the conversion process, as an optimally designed landing page has the power to immediately grab attention.

In this post, we ...

In the digital age in which we live, technology has become an indispensable ally for carrying out marketing actions, and the use of artificial intelligence in email marketing is a clear example of this.

The union of AI and email marketing represents a significant advance in the optimization of ...

Email Marketing Guide for Valentine's Day
Following an Email Marketing guide for Valentine's Day is very important for any company that wants to obtain good results on this date. Valentine's Day is one of the most important dates in terms of digital marketing for small and large companies.

An Email ...

Not only does the holiday celebrate the bond between fathers and children, it also brings a significant boost in sales for numerous industries. It's a golden opportunity for brands, but standing out amidst the noise requires a carefully crafted Father's Day campaign .

Capturing the attention and ...

RCS, the new way in which any company, regardless of the product or service it offers, can communicate with the consumer, has landed in Spain. RCS messages are the new way to connect with your customers during any transaction .

RCS stands for Rich Communication Services . It is considered the ...

Do you know what the relationship is between email and the GDPR (General Data Protection Regulation)? Well, in the digital age, the use of email remains a powerful tool for marketing , but its use is subject to strict regulations, as is the case with the GDPR. It is therefore essential to adapt ...

Did you know that gifs in email marketing can become a beneficial tool for your business? Of course, to get the desired results, it is important to do it correctly. Despite technological advances in the use of videos, gifs have made a strong comeback, and although you can use pre-made gifs from ...

Lead Scoring in marketing automation is an essential technique to facilitate the conversion of prospects into customers. Thanks to this methodology, companies can assign a value to leads based on the interest they show in their products and the level of conversion potential. In this way, efforts and ...

Retargeting in email marketing is an essential tactic for maximizing the return on investment in email campaigns. This strategy is aimed at users who are interested in your brand, but who have not yet completed actions, such as purchases. Some of its objectives are to improve conversion rates ...