TG Data

Email marketing is an excellent communication tool that brands can use to communicate more efficiently and to inform them of news that might be of interest through a good email marketing content strategy.

A very effective tool that, if used well, can give amazing results, especially when it comes ...

Big data is not just a buzzword. It has become the standard for all businesses and organizations that want to scale and keep pace with a rapidly evolving consumer landscape.

But what is big data? Simply put, it is a massive collection of complex data sets that cannot be processed, analyzed or ...

At a time when in-person networking events are being cancelled , marketing and sales professionals are focusing on engaging with customers digitally to maintain lead generation.

This technique isn’t cutting edge. Digital networking has been around for quite some time, but it’s especially useful for ...

Since Google introduced Gmail tabs, the way marketers use Gmail email and ads for promotions has changed.

Most promotional emails no longer end up in the coveted section of the Primary tab. Instead, promotional emails now have their own tab – one that only 19.2% of users read.

The best way to ...

The education sector is one of the sectors with the greatest digital presence. Not only because of the rise of online education, but also because potential students begin their search and evaluate their options based on the information available on the Internet.

If you work in an educational ...

effective and super interesting tools to further engage the readers of your campaigns.

If you've been on the fence about whether or not to include gifs in your campaigns, I'll share some numbers that will help you with this difficult decision:

Using gifs could increase your click-through rate by ...

Newsletters are one of the different types of emails that you are probably already sending and that you should not skip for any reason.

You may love the design of your newsletter right now , but since beauty is subjective, that doesn't guarantee that your subscribers will love it. An old-fashioned ...

The latest statistics show that competition in newsletter sending is increasing. 81% of marketing managers send this type of email campaigns . This proves that they are a successful strategy, to the point that there are subscribers who already pay to receive them with original and personalized ...

The techniques we used 15 years ago to improve the ranking of a website are no longer valid today. In the past, it was enough to fill the content with keywords, a practice known as “ keyword stuffing ”. The problem is that low-quality websites and irrelevant content ended up ranking better than ...

Email marketing strategy remains the secret weapon of marketers. Why? Because it continues to provide the best ROI (return on investment) of any digital channel.

The latest email marketing industry census conducted by Adestra and Econsultancy , which surveyed nearly 700 marketers, revealed that 73 ...