TG Data

It’s a trend that’s grown since at least 2013, with many of the largest B2B tech vendors aggressively growing their inside sales forces. At the same time, buyers have had several years to become comfortable working with reps by phone.

Now, with the tools to do their job and the expectation for ...

If you ask the neuroscientists, they’ll tell you that people buy with their hearts, but they justify their purchases with their brains. In other words, top sales reps get buyers emotionally engaged, then feed them facts and figures that they can use to rationalize their buying decisions to ...

Grabbing a prospect’s attention and keeping it long enough to secure their interest is often the most challenging part of a sale. But once you make that connection, the rest of the sales process can flow smoothly, as most people want to do business with someone they feel understands them.

Today’s ...

No deal is guaranteed for a sales team, even during the most stable times. The deal-making process is often a delicate balancing act, and sales teams need all the support they can get. Deal management helps sales teams determine the health of their pipelines faster, which enables them to achieve ...

Localization goes beyond translation by adapting content to fit the cultural, technical, and linguistic preferences of the target audience. It involves adjusting images, colors, currencies, date formats, and other elements to reflect local customs, habits, and preferences.

Localization is ...

Another way to segment your audience is to ask visitors or subscribers to select their preferences when interacting with your brand. For email marketing , you should include one or two optional questions in your sign-up form that give users the opportunity to choose what type of content they want to ...

A new study by the Consumer Technology Association and released in conjunction with the annual industry event CES found that U.S. consumers now spend nearly as much time watching streaming video on social platforms as they do watching traditional television.

This is especially interesting given ...

Let's say you have launched an online store or created a landing page for one or more products or services, tested the payment system, everything is ready for delivery and the first orders have been received. And here comes the "but". The key performance indicators that you included in the business ...

The number of publications should be taken as the main KPI at the stage of starting work with electronic media. Thus, we offer our clients a package consisting of 4 comments and 1 article per month. If we consider a more active option of work, it includes 11 publications per month: 7 of which are ...

While the above method works, it's even better to dedicate an entire page of your site to Google or Yandex reviews, accessible from the main navigation menu. The page should contain both a form for writing a new review directly on the site, as well as reviews that have already been posted. This not ...