TG Data

You can't sell a product or service effectively if you don't know it inside and out. Understanding everything there is to understand about your offering informs other key elements of your sales efforts.

You can't anticipate or handle objections if you don't know the issues that potential customers ...

How to identify gatekeepers, decision makers, influencers and blockers
In the days of yore, senior management was accessible — salespeople and marketers could call or email them without much resistance. Now, decision-makers can be isolated with caller ID, email filters, and a host of middlemen to ...

Marketing and sales teams can use behavioral data to determine how engaged a prospect really is. You can track how often they open your emails and attachments, for example, or how much time they spend on your different web pages.

Once you’ve determined whether the demographics and behavioral ...

When you can actively listen to your potential customers, you can gain key insights that can help you properly solve their problem with your product. For example, if you work for a company that sells audio editing software and you have a potential customer who doesn’t create audio content and is ...

The customer lifecycle refers to the different stages a customer goes through on their path to purchase (and beyond). It is in an organization’s best interest to decrease the time between first impression and first purchase – in theory, this will reduce the cost of acquisition and generate customers ...

Email reminders are like your own personal assistant to ensure you don't let important emails and follow-ups slip through the cracks.

Relying on written notes as reminders means leaving your productivity to chance. Instead, you can send reminders directly to your inbox, right when you need them ...

A simple way to set sales quotas is to use revenue as the goal. That means each salesperson will be responsible for generating a specific amount of revenue each month or quarter. While this is a fairly simple sales quota, you can customize it to fit the needs of your business and your sales team ...

The term “hot coals” refers to the uncomfortable, stagnant, and uncertain period of a sales cycle that a sales organization faces before moving from limited organic growth to proactive growth. The Predictable Revenue model is designed to help companies navigate through such a period.

Onion layers ...

The CNIL has the right to monitor public and private organisations. If it finds breaches, it can warn or sanction these organisations. In 2022, the authority carried out 345 checks and 147 were sanctioned. Among the sanction procedures, we find:


The ordinary sanction procedure, with fines of up ...

In many competitive sectors , finding and recruiting potential customers is a constant priority. The rise of digital technologies multiplies the possibilities of contact, but also the ways to attract and convert a visitor into a buyer. Do you want to understand everything about lead generation but ...