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Share of Voice is a marketing metric used to identify how much market share a brand has, which helps guide campaigns and measure brand image.

Are you a marketing professional and don't know which indicator to use to measure and quantify your work?

So that this doesn't keep you up at night, we'll ...

Advertising is the traditional direct marketing tool, and its objectives are to promote a product to stimulate its consumption, transmit a positive message regarding a brand and strengthen a company's presence in the market.

Do you want to know what advertising is, examples and the comparison ...

Although it reconstructs one of the most relevant and controversial recent political and social processes in the United Kingdom and Europe, the great lessons provided by the film “Brexit: The Uncivil War” are focused on Marketing and brand management.

The lessons of Brexit, one of the most ...

Facebook Gaming is a feature of the social network that arrived in Mexico last week and aims to promote the gamification of the user experience on the social network.

Hello, we are here again to tell you the scoops from the digital world! And today the big star is Mexico, which is launching ...

Search Engine Marketing (SEM) is a set of strategies to increase the authority of a company's digital channels in search engines by integrating online advertising with organic positioning actions.

Sometimes it seems like all digital terms are acronyms, right? SEO, SEM, CPC, CPM… And at first glance ...

Advertising stereotypes are commonly accepted images used to represent different groups of people in advertisements and commercials. Are they still relevant in the digital age? Find out in this article.

The use of stereotypes in advertising is old. Ever since brands have tried to increase sales ...

Google Analytics is a fundamental tool in a Content Marketing strategy. In this article we will show you 9 techniques to use Google Analytics to organize your blog content.

Taking advantage of Google Analytics features for blogs will allow you to know, with certainty, the receptivity of the ...

Edge Computing is also known as the next step in the Internet of Things. It is about “real” devices that are connected to the Internet and the progress needed to enable increasingly complex data processing and analysis to take place close to them.

The Internet of Things , or IoT , is growing ...

A digital ecosystem is a socio-technical system inspired by natural ecosystems. Its operation is based on the properties of self-organization, scalability and sustainability to achieve greater traffic on the company's website, greater interaction and loyalty of users and generate a greater number of ...

Robots.txt are files used to facilitate the navigation of a search algorithm on a website, guiding which pages should be indexed in search engines and controlling which pages the search engine robot should not access.

Ensuring that your site appears in users' searches is essential to the success of ...