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Last Tuesday, January 8th, the third edition of the Master in Digital Marketing of the University of Salamanca began together with the IME Business School and Súmate . In this new edition, eighteen students will face and specialize in the digital world , a sector that increasingly offers more ...

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Graduating from a Master's degree with such practical and demanding content as the Master in Digital Marketing from the University of Salamanca, IME Business School, the General Foundation of the University of Salamanca and Súmate is no easy task ...

Contents Strategies Inbound marketing SEM Sales
The great evolution and expansion that the telecommunications sector undergoes, almost daily, makes it increasingly difficult to define the boundaries of this industry. For this reason, to decide which digital marketing strategy to use in your ...

The complex conditions under which Black Friday 2020 will take place are putting many brands in a difficult position. And yet, we are facing one of the most important online promotional events of the year with the popularity of e-commerce as a sales channel growing non-stop . How to plan Black ...

There is no doubt that technology is moving at full speed and with every blink of an eye new tools are emerging that can accompany our digital growth. In recent times, many of those that have appeared have been specific to improving the SEO positioning of our website or blog.
This avalanche of ...

When it comes to attracting customers to our business website, we carry out multiple organic or paid digital marketing strategies. Today we are going to talk about the importance of SEM strategies and how negative keywords can contribute to the optimization of our Google Ads ads .

As you know ...

Over the past few weeks, we've talked in depth about website conversion rate optimization methods using CRO projects. In addition to telling you what CRO is all about, we've given you several recommendations to improve your strategy.

If you've been reading these last few articles, you may have ...

“ When I mentioned the word “storytelling,” my mind went back to that moment .

And Mila is no longer 30 years old.

He is 6.

And it's time to go to sleep.

So he puts on his pajamas, brushes his teeth, whispers something to his sister, and goes to bed.

He sleeps on the bottom bunk.

He moves too ...

Achieving good SEO positioning for your website is essential for your digital marketing strategy. One of the factors you need to take into account is user experience, commonly referred to by its name in English, user experience , and abbreviated as UX. UX is what users perceive before, during, and ...

The pandemic and lockdown have normalised online shopping. The purchase of products online is accentuated on specific dates such as Black Friday or Cyber ​​Monday, but when Christmas approaches, online purchases skyrocket, always looking for the lowest prices. You have to be very careful and act ...