Link building is another key component of any SEO strategy and is a relatively easy tactic to get started. Backlinks are a major ranking factor and typically come in two forms: follow and nofollow links. Follow links carry more weight.
Backlinks are created when other websites link to your web pages as a source of information. These links from other pages show search engines that you are an authority on a topic, one that should be germany whatsapp number list
ranked. The more high-quality links you get, the higher your website will rank in online searches.
It’s great if bloggers, journalists, and other businesses recognize you as an expert in your field and link to your content on their own. But that doesn’t always happen right away, and you may have to take matters into your own hands at first.
There are several actions you can take to build links to your website. Some tactics to consider are:
Offer to write a guest post for other channels, especially if you have an interesting infographic or something else to offer.
Contact editors to cover any original research or data you have assembled for your content on the site.
Find listings and directories in your industry and try to add your company to them. This sometimes means joining professional trade associations, networking groups, or business organizations, but it helps your credibility a lot.
So how do you figure out where to earn valuable backlinks? Use our Backlink Gap tool to compare your site’s backlinks to those of four competing URLs. You’ll be able to see which sites link to you more than your competitor, and vice versa. You can also organize the list by authority score to help you identify high-authority sites to target with your initial link building efforts.
SEMrush Backlink Gap screenshot
4. Try to rank for featured snippets
Google Featured Snippets are a highly coveted position that all marketers hope to achieve on search engine results pages (SERPs). Featured Snippets appear at the top of Google search results and have a high probability of attracting a lot of organic traffic. To get to this point, you need to optimize your content in a certain way.
Featured Snippet example screenshot
First, choose the content you want to appear as a featured snippet. You want to choose something that will compel users to actually click on the associated link. Also, carefully study the keywords used in the featured snippets. Studies show that content that asks a question is more likely to have a featured snippet.
Generate backlinks from websites with high domain authority
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