A Core Update is, in essence, an update of the foundation of the system itself, but not necessarily of all or many of the individual components.
Areas that can be updated include, but are by no means limited to:
Infrastructure (eg: Caffeine ) – A Core Update may involve greece whatsapp number or have more to do with how pages and data are indexed, rather than how they are classified.
Improving language understanding (ex: Hummingbird ) – A Core Update can involve reorganizing the way information is understood and processed, rather than how signals are weighted. Basically, changing the input to sub-algorithms, rather than the output. Note: “sub-algorithm” is my term, not Google’s, as far as I know, so you may not see it used elsewhere.
Algorithm Merging (ex: Penguin 4.0 ) – At some point, sub-algorithms may seem better when nested in other algorithms. With Penguin 4.0, we saw a Core Update that required a rarely updated algorithm nested in an evergreen core.
General Signals (eg: Medic ) – A Core Update can adjust how general signals are calculated. An adjustment to an individual quality or weight/algorithm of a trust signal would not be a Core update, but with Medic the Core was adjusted to reconfigure how the entire trust and quality rating system for YMYL sites worked , certainly including changes to how different algorithms shared information.
EAT (ex: Google's Advice) – In their blog , Google specifically stated that sites negatively impacted by Core Updates need to do a better job of EAT . It makes sense when you think about the variety of signals needed to evaluate EAT. They couldn't be captured in one signal algorithm: they require multiple algorithms working together in a variety of on-site and off-site areas. You need to update the Core, update the foundation of how the other parts work together, to get the job done.
[img]https://japandata.site/wp-content/uploads/2024/12/greece-whatsapp-number-300x150.png/img]
And probably 200 other things.
You can think of the Core as the engine of a car. You can use different types of fuel, tires, spoilers, etc. to make it go faster and faster, but sometimes all you really need to do is replace the entire engine, the part that makes everything else work.
A few times a year, when it needs to change the way other parts work together, Google replaces the engine.
You can't. At least not in the way you might think you're "preparing."
I love Google's description of the Core Update:
So how can you prepare for a Core Update?
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