Whether you have an internal marketing team or have hired a growth marketing agency, KPIs are what will tell you if marketing campaigns are doing what they’re supposed to do.
There are tons of KPIs out there, but a popular mobile phone number database one is simply “conversions.” Not vague at all, right? Conversions are important KPIs for a reason if handled correctly.
Keep reading for everything you need to know about conversions so that you and your growth marketing agency avoid the pitfalls and only reap the benefits of reporting on conversions.
A Brief Recap: Let’s Talk About Growth Marketing Agency KPIs
A key performance indicator (KPI) is a metric that helps you measure the performance of your business. When you hire a growth marketing agency of any kind, KPIs are especially crucial in making sure that your external marketing partner is creating campaigns with the right success rates and reports in mind.
KPIs in general can be a bit tricky to navigate. Some agencies will report on the KPIs that show the biggest numbers (like clicks and impressions, for example) so they can keep their client happy (often called “vanity metrics”). But by doing this, they avoid reporting on what actually matters, like discovery calls and revenue.
Of course, the right KPIs vary depending on agency type. For more details on what KPIs are right for specific types of marketing agencies, check out The Complete Guide to Working with a Growth Marketing Agency (Without Going Broke).
