But if the data's not there, start with good

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The other element I would say is knowing the audience if, if anything, that's the only thing I think someone a marketer needs to do is just know the audience who are you targeting? Hat are the characteristics of that? And that can start with just talking to customers, talk to the customers. You have get an understanding of what their pain points are. If you don't have any customers, if it's a pre-product type scenario, talk to the prospects that are, that closely netherland girl whatsapp number resemble the persona of the customer you're trying to sell to, but that exercise a hundred percent needs to happen. A lot of marketers operate in the dark. They assume that that's the person they're selling to and then, or they don't have any idea. And they're just kind of following the general marketing mix of like, I'm gonna run ads and I'm gonna go to this event and I'm gonna put this billboard up. But if you know who you're selling too, you can reverse engineer the marketing mix that will have the most impact, or at least have a calculated understanding of the marketing mix that is gonna impact. Agin, it's gonna help you establish that point of contact and then it's the process of measuring calibrating and executing. Um, that, that would be, I would say the, probably the most important thing, um f the fundamentals,

NICK: I'm sorry, I have to agree a hundred, 110% here. And not only is it the most important, but I feel like it's so often overlooked somehow. Yeah. Or like it's underestimated. Like, I, I don't, it's, it's a, it's very strange, it's very strange. The distance from how important it is to how often it's underutilized or people just don't pay enough attention to this.




FAHAD: Yeah. And, and you're, you make a good point, cuz I have seen including I've been guilty of it in my, in certain scenarios of not doing that and then kind of falling back, like let me actually spend more time and understanding who am I targeting, but versus assuming that's the person I'm targeting. I think a lot of this is that there's a general pressure on marketing to just go and do things and just do it. Yeah, yeah. Just do it. Let's an ad run the ad or, you know, everybody's doing ABM. Why don't you do ABM, which is a whole other topic on the side, but it's, it's more important of like the way another analogy I'd like to kinda use is like the suspect board, right. If you're going after that one person or a set of folks in an enterprise context, for example, that's a very complex navigation that has to be done to understand, okay, what type of things that I can do will get me closer to that person versus just running a traditional marketing tack of ads and events and whatnot.

Right. And you might end up at the same conclusion of like, I need to do events and I need to run ads, but you'll have more as a marketer, you'll have more insights on the class of events and the class of ads you wanna run and maybe where you wanna run them. And this one, I don't know why, but there's a general shyness to it. I think marketers just don't have that. I need to talk to the customer priority piece. Some of the best in class marketers that I know, the first thing they do with joining an org is like, I wanna talk to your customers or my customers. I wanna really know who they are, why they bought us, what are the things? And that just gives you all the raw data points that you need to take that back and be like, okay, this is how I'm gonna reengineer or reengineer my marketing mix. And this is how, what I'm gonna do from a general marketing perspective.