At many companies, there’s cultural stigma and animosity between the marketing and sales department. The path to revenue growth truly begins when that animosity ends and marketing and sales fully align, and that precedent must come from the top.
It’s primarily up to a company’s CEO or senior netherland girls whatsapp number leadership to understand what marketing and sales care about, how they communicate, and how they can work in harmony towards the ultimate goal: revenue growth.
But of course, it’s easier said than done! Discover how to simplify marketing and sales alignment in a company of any size.
"Where we always like to start is report on sales and marketing together in the same dashboard, just be done with, ‘Oh, this is marketing’s dashboard, and this is sales’ dashboard.’ You want them to act as one team, so you start with reporting on all of the metrics together. "
-Caroline Lane, Partner at ProperExpression
tell your marketing and sales team that theyre married
How to Help Sales and Marketing Say “I Do”
Listen in as Caroline talks with her fellow experts about everything from memes to marketing. They’ll answer the big questions that arise when it comes to marketing and sales alignment, including:
How to align marketing and sales goals from day one
What it takes for marketing to gain a seat at the table
Why there can be animosity between the two departments
The problem with the sales commission system
How closed lost deals can be extremely helpful
And so much more!
When the CEO sets common goals that all teams want to optimize, then marketing and sales can work together to become a revenue-generating machine.
Watch the full interview or check out the transcript below for invaluable insight into the power to transform revenue marketing.
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