Crisis management tools often offer a variety of features, some of which might be more important than others when it comes to dealing with a probing issue.
Here’s what features you should look for:
Real-time media monitoring
Look for 24/7 media monitoring across diverse brazil mobile number list media channels, including social media, news websites, blogs and forums. Make sure this platform is the first to notify you of issues arising. This gives you precious time to formulate a response strategy. And according to a study, businesses that leverage real-time media monitoring are able to identify and address potential crises 4 times faster than those relying on traditional methods.
Determ offers 24/7 media monitoring which is an important feature to look for when researching crisis management tools
Determ offers 24/7 media monitoring which is an important feature to look for when researching crisis management tools
Sentiment analysis
Not all mentions are created equal. Sentiment analysis allows for a quicker and more in depth identification of growth in mentions. There is a difference between responding to a frustrated customer and addressing a potential scandal.