Improve your content by focusing on them better and you can expect to see a nice increase in visibility and traffic. The most common reason these keywords don't rank higher is that they haven't been covered in enough depth on the page.
Then refresh the page and improve your content indian mobile number for whatsapp based on this data to get new wins. It's a tactic that rarely fails to generate a noticeable impact, as long as you match the intent of the queries with your content.
If your site isn’t already structured into topic clusters , you should consider working on that. But what are topic clusters? As explained in our recent guide:
A topic cluster is a group of content that revolves around a central topic and uses a pillar page that links to and links back to each other. In short, topic clusters are centered around a single theme and provide multiple internal linking opportunities to keep readers on your site.
In fact, it's easier to understand by visualizing them:
Topic clusters are an effective SEO tactic for the simple reason that they help you create grouped content that shows relevance and expertise for a given topic.
You can think of it this way...
If you only have a single piece of content on your site about a topic or subject, you are not necessarily an expert on it. But what if your site has a whole bunch of related content that uses internal linking to demonstrate the thematic connection between them? That would be a whole different story.
While migrating your site’s content into a topic cluster structure isn’t the easiest of tasks (especially if you have hundreds or thousands of pages), it pays off over time and can help your site perform well in the long run.
Gone are the days of thinking about ranking for individual keywords. In 2021, you’ll need to think about how to rank for topics, and building topic clusters is a great way to get into that mindset.
Update 2020 posts to 2021
Update dated information with more recent information
This may not be specifically related to your site’s evergreen content . But if you’ve noticed a decline in visibility for posts based on industry trends and tactics, it might be a good idea to double-check that the content you have is actually accurate.
How to Use Performance Data to Improve Existing Content
Open Google Search Console and go to the Page Performance report:
Performance > Search Results > Pages
Here you can view all search queries and associated data on impressions, clicks and average position for a specific URL.
Sort the table by "position" and filter to see terms displayed in positions at the bottom of the page 1 or lower:
