Topic clusters should start with the main hub page of the silo you just identified.
This is usually the main page for a particular indian number for whatsapp topic. Any related pages will serve as supporting content to add depth to the topic.
These pages should link internally to the hub page to show topic relevance and indicate that the main page is the most authoritative source.
Here’s a representation of the concept from Matthew Barby on HubSpot:
You can start mapping out your topic clusters at this stage by taking your hub pages and building a list of relevant supporting pages.
An easy way to do this is to create a spreadsheet for each topic cluster, as in the example below:
Note how there can be different levels for related pages on certain types of sites. Once you have that filled out, you can create your own topic cluster via internal linking.
There is a common misconception that the only way to create a topic cluster or silo is to follow URL paths like this:
While this organization works and is often the preferred way to structure a silo, you can still get a topic cluster without following this URL structure.
Here's how:
Step 1 : Start with your hub page and work your way through internally connecting the silo to key pages.
Look for contextual links, like the one to the "bad credit car finance" page in the example below:
