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As Robin’s story shows, even if you’re B2B, that doesn’t mean you can't generate sales from B2C social channels.Don't be afraid to test out new and growing platforms. The success of TikTok demonstrates the huge rewards that can be gained from finding a diamond in the rough and taking a chance.16. Cast a wider B2B lead generation “net” with guest postsThere’s a reason why Inbound lead generation pros like Hubspot still use guest posting to increase B2B sales:It’s an underused (and misunderstood) strategy that works.According to a survey by Aira, 42 percent of digital marketers they polled use guest posting:Guest posting statisticsEven though it has a controversial past, guest posting is still the number one link-building strategy that SEOs recommend.


To enhance your overall search engine optimization and present cape verde email list 33087 contact leads yourself as an authority to a fresh audience of new B2B leads, guest posting is far from “dead.”17. Cater to new B2B buyers on mobile As mobile traffic continues to grow, optimizing for mobile is becoming an increasingly important part of an effective B2B lead generation strategy. According to DemandGenReport::91% of B2B buyer searches occur on a mobile device. 74% of B2B buyers research half or more of their purchases online before making a decision.They also found that B2B marketers already optimizing for mobile are experiencing “reduced purchasing time and higher customer loyalty.




”Given that it takes seconds to check your site’s compatibility with mobile devices, there’s no excuse for not being mobile-friendly. 18. Optimize for long-tail keywords to get more sales-qualified leadsA long-tail keyword is three or more words long and is very specific. And yes, it usually gets a very low search volume. But target the right long-tail keyword, and you trade off search volume for extremely high purchase intent that increases sales with very little SEO effort.19. Run campaigns based on competitor keywordsIf your competitors flock to certain