You also cannot assume that the (average) session duration is correct. Sometimes the session duration is not measured correctly by Analytics, which results in a 0-second measurement. This is mainly the case with a bounce or an exit from a page. Google measures the session duration from the start of the visit to the page until the visitor goes to the next page. When leaving the site, no measurement is passed on for the last page. In the case of bounces, there is no measurement anyway (after all, the visitor has only visited one page). These measurements are also included in the average, which means that the metric does not provide a realistic picture.
For pages with a high bounce rate, it appears that there is no engagement on the specific pages, even though the visitor has found what they were looking for and may have even viewed the entire content.
There are several APIs available to better track, for example, the tab switch ( Page Visibility API ) and the session duration for exit pages ( Beacon API ).
Nevertheless, you should be careful to use session duration and landing pages 1-on-1 to make decisions. Additional data such as from Hotjar or
Speed
The speed of a site is very important in the cambodia telegram data user experience of the visitor but also for SEO. Of course, this is a metric that often comes back in growth plans.
Websites with low traffic sometimes have to deal with a site speed of 0 seconds. At that moment you probably think you have a fast site, but nothing could be further from the truth.
Google Analytics only measures 1%
Google Analytics measures by default only 1 percent of the visitors. When there are too few visitors, the speed simply cannot be measured. But even for sites with many visitors, a measurement of 1 percent is not what you might expect.
Fortunately, a fix is simple. Do you want to measure more visits for a more accurate speed? Ask your developer to add the snippet below. This snippet ensures that not 1 percent of the visitors is measured, but 10 percent. You can optimize even further via Google Tag Manager. The article 'Measure the influence of your site speed on your conversion rate' shows exactly how to do that.
Snippet to make sure Google Analytics measures 10% of your visitors to determine your site speed.
