Those who produce motors, filters and pumps for swimming pools, for example, can benefit from this type of marketing. This is justified because industries almost always sell to other companies that offer solutions in their segments.
To help you understand more about this subject, we have listed the main questions that business owners in the area have about the topic. Keep reading and learn how to do industrial marketing for motors, filters and pumps for swimming pools!
What is industrial marketing and why is it important?
As we explained, industrial marketing is that which involves two companies. It is also known as B2B, an acronym that stands for Business to Business, that is, “from business to business”.
It is unlikely that someone who has a swimming pool at home will install motors, filters and pumps on their own, for example. It is very likely that they will hire a company that offers services in this area.
Therefore, a company that manufactures filters, motors and pumps will be much more successful if it directs its marketing towards companies that provide services in the swimming pool sector. After all, this is its greatest potential target audience.
Furthermore, companies generally have a greater purchasing need than individuals. Someone who has a swimming pool at home will buy just one motor unit, for example. However, a company that resells and installs this part may need dozens to have in stock.
What are the benefits of industrial marketing?
Within a digital marketing strategy , investing in industrial marketing actions can bring many benefits to companies. Take a look at the main ones below!
Helps build lasting partnerships
As we mentioned, when investing in industrial marketing, the focus will be on selling to other companies. In the case of the swimming pool industry, these companies need to buy items such as motors, filters and pumps frequently.
If buyers see that you sell quality products and switzerland business fax list provide good service, they will certainly buy from you again and again. In other words, you will build a lasting partnership with them.
Improves ROI
Return on investment (ROI) also improves when industrial marketing is practiced. In practice, this is also justified by the high purchasing power that companies have, when compared to that of individuals.
Therefore, investing in marketing actions will bring more results, giving you a more satisfactory ROI for your business.
Enhances brand reach
By investing in B2B strategies, you will learn about the differences between selling to companies and selling to consumers. This way, you will enhance your business's communication actions.
Your brand's reach will also be greater, since you'll know which channels are most worth investing in. There's no point in advertising on a TV show, for example, if the people who are going to buy your product don't consume that type of media.
After all, how to do industrial marketing for swimming pool motors, filters and pumps?
Have you understood the concept and benefits of industrial marketing for swimming pool motors, filters and pumps? Now, you must be wondering how to implement this strategy in practice.
We have created a step-by-step guide that you can follow. Follow along!
Identify your persona
A persona is the name given to a semi-fictional character that represents a company's ideal buyer. It should be built based on research and knowledge that the company already has about its target audience.
When we talk about industrial marketing, however, it is important to highlight that a persona cannot be a company! It needs to be based on a real person, with tastes, needs and desires.
Someone who works in the purchasing department of a company that offers swimming pool solutions, for example, could be the persona for your business.
Discover the social networks she uses
Digital marketing uses a variety of online channels to reach potential customers. Therefore, after identifying your persona, it is a good idea to check which social networks they use the most.
If you identify that your audience is very present on LinkedIn, for example, it is interesting to invest more in actions for this social network.
Invest in paid media
When doing industrial marketing for the motor, filter and pump industry for swimming pools, it is a good idea to invest in advertising. Some social networks, such as Facebook and Instagram, provide ways for you to promote your publications.
This way, more people are impacted and, therefore, the chances of doing good business on the internet increase considerably. In addition, ads can be targeted to users who have profiles similar to your persona.
Generate organic traffic
It is also interesting to generate organic traffic, especially on search engines like Google. The goal is to make your company appear at the top of search results when users search for keywords related to the pool motors, filters and pumps industry.
To achieve these results, it is recommended to invest in content marketing. This is a strategy in which relevant materials are produced, such as blog articles , working with interesting topics and, at the same time, introducing keywords and using advanced writing techniques for the internet.
