Check out the full interview to find out how leaders can use marketing as a strategic asset rather than a tactical one in order to see revenue grow.
Video Transcript:
CAROLINE: Hi, welcome to Growth new zealand whatsapp Marketing Chat. Today I'm here with Alison Furneaux. She's the VP of marketing at CyberSaint. Alison, thank you so much for being with me today.
ALISON: Thank you. It's great to be here.
CAROLINE: Great so my first question for you is, what did you want to be when you grow up? Did you want to be a marketer?
ALISON: No, that, yeah, that never really crossed my mind much, to be honest with you. And I wasn't really the kind of kid that had like, you know, I want to be a firefighter. I want to be a doctor, you know, kind of a personality it's very go with the flow. So I knew a couple things, you know, I, in watching my family has been in the company building space for a long time and technology. I got to watch a lot of amazing entrepreneurs build amazing teams. And so from a young age, I knew that I wanted to lead an amazing team. I wanted to build a company and build a culture where people were the best version of themselves in and out of work. And they felt like they could thrive there. And that still like to this day is why I love marketing so much because you're at the nexus of everything in the company, you get to touch every department and you get to kind of facilitate that, that culture creation. Aah, it ended up working out my priorities from a child's point of view, you know, to where I am now.
CAROLINE: That's awesome. That's awesome. Congratulations on that. What it brings, you know, as a question to me is that I agree with you, marketing is such a central place in the company, right? And we get to work with all the departments, but in a lot of tech companies, it's really difficult for marketing leaders to establish themselves as a company leader, right. And to be able to influence the culture and to be able to influence where the company is going and to kind of have this trusted position within the leadership, because a lot of time people don't understand what the other people in the company does.
