September 18, 2021
All,
CRO,
e-commerce
Mother’s Day is a popular holiday. The e-commerce industry uses it to boost store conversions and drive revenue. In 2020, around $25 billion was spent on moms, and the average shopper paid $200 for this day alone!
Top-selling gifts include clothing, jewelry, flowers, gift cards, and consumer electronics. However, all industries are welcome to participate.
Seasonal promotions are essential, but timing is crucial. About 27 percent of shoppers buy gifts during Mother's Day week, but 19 percent do so in late April and 26 percent purchase items in early May.
With so many sales opportunities, job function or professional person and industry email list it is essential to have pop-ups on your website to entice people to buy your items. Mother's Day pop-ups are very important and poptin is an affordable and easy-to-use marketing tool that will help you succeed during seasonal promotions.
Emerging ideas for Mother's Day
There are many ways to use pop-ups for Mother's Day. If you're having trouble thinking of options, here are the best ideas out there:
1. Discount pop-ups to make the day more special
Everyone loves discounts. Even if someone isn't shopping for their mom, they can still sign up for your newsletter or receive a discount. This makes them want to buy your items now, which increases sales.
However, discount pop-ups can make Mother's Day even more special. Help people save money (and possibly buy more from you).
2. Exit-intent pop-ups to prevent abandoned carts on this special occasion
Many people add things to their online carts and then worry about the expense, so they close the page and do something else.
We created Exit Popups to avoid that problem. When they are about to close the page, they see an attractive offer. They click on the link and the code is automatically inserted into their cart!
It's a win-win for everyone!
You can even use exit-intent popups to grow your email list and get more sales in the future if they aren't ready to buy yet.
3. Countdown pop-ups to attract customers to buy gifts for moms
People are busy and it's easy to forget about the holidays, especially when gift giving is considered routine. With countdown pop-ups, you create a sense of urgency.
If your special offer is only available for a few days (or hours), it increases the fear of missing out even more. Pop-ups are a great way to let others know how long they have to use the deal you're offering.
4. Create gamified popups to drive email signups
Gamified pop-ups allow people to play a special game to “win” a discount. While you can place these pop-ups directly on the website, you can also ask for the person’s email before they can play.
This form of email pop-ups ensures that you get an email address. That way, you can market to them all year long.
5. Offer exclusive coupon codes
Most businesses use Mother's Day popups to offer exclusive coupons. It's a great incentive and can help you boost conversions, get email addresses, and find loyal customers. I used one of Poptin's customizable templates to create this design below:
6. Show Yes/No pop-ups to boost engagement
While many pop-ups are designed to create an action, yes or no pop-ups can also create engagement. The person interacts with you, either on social media or on the website. This will help you see if they are interested, which will allow you to try to get their email address later.
7. Unlock Mother's Day content via email pop-ups
Email pop-ups in the form of light boxes appear at the top of a website page and obscure everything behind them. Place one of these on your site and promise special Mother's Day content if the person enters an email address or takes a specific action.
How to Create Mother's Day Pop-Ups
Poptin is an easy-to-use popup builder that offers many customizable templates for free. You can design your targeted popups in minutes, without the hassle of coding. It is also packed with amazing features that allows you to optimize your Mother’s Day popups for maximum conversions.
Whether you want to implement lightboxes, overlays, bars, widgets, and email forms, Poptin can give you all the tools you need to reduce cart abandonment, boost email signups, improve engagement, increase sales, and more this Mother’s Day season.
All you have to do is create an account with Poptin and you are ready to go!
Here's a quick tutorial on how to create your first popup:
