Another way of improving decisions is using graphical elements or colors to highlight certain choices.
The more that one option stands out, the more it will draw attention to itself and the more people will end up choosing it.
Check out how Urban Outfitters uses graphical elements to highlight their 10% off:
6. Information disclosure
The amount and format of information presented can affect philippines number for whatsapp decisions. This is a very tricky thing to get right because too much information leads to choice overload, but too little information means that people won’t feel informed enough to choose.
That’s why providing clear, relevant information is vital for making informed choices.
If your customers have to make particularly complex choices, then a choice architect would tell you to make sure you present the information in a very straightforward, easy-to-understand way.
How to apply choice architects in your CRO strategy
Now that you’ve seen some examples of how top ecommerce brands have used choice architecture on their sites, let’s get into how you can apply it to your store.
1. Designing user-friendly interfaces and layouts
The first lesson that you can take from behavioral scientists and choice architects is that the way you present choices matters.
