I might interact/respond to one person once a month

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People love simple engagement and hate extra steps. That’s why emails with built-in social sharing buttons see a 150% increase in click-through rates. According to a study conducted by Martech Advisor, interactive content increases click-to-open rates by 73%. 60% of people in the study said they were more likely to engage with interactive emails, and 50% said they would like to see more interactive content in their inbox. Interactive content can include: Videos In-email polls Puzzles Games Image carousels Product customization Add to cart functionality Your audience’s attention is pulled in a million different directions every day.

Why not give them something pretty oman cell phone number to grab their attention? Benefits of Interactive Newsletters Why listen to me? For the past five years, I have been ghostwriting newsletters for Saas and Renewable Energy CEOs while growing my own newsletter, Modern Myth Makers, which has over 2,000 subscribers, a 49% open rate, and a click-through rate of 4 %. 74% of Americans subscribe to 1 to 10 newsletters from their favorite brands/creators. I have at least 30 book subscriptions and I only finish 1-2 books a week.



If you’re working hard to build an audience but aren’t seeing engagement, increasing interactivity will pay huge dividends. This is not meant to discourage you or prevent you from starting/continuing to publish a newsletter. It's so satisfying to have a small community where you can teach and grow with your audience! We are here to encourage you to stand out. Providing interactive features is a way to cut through the noise.