effective and economical channels in the Digital Media Mix when it comes to connecting audiences.
However, we are talking about EMAIL MARKETING, not SPAM MARKETING, as some practices have demonized it. For this reason, I will summarize some of the actions to take into account.
Among the main benefits of Email Marketing is the possibility it offers to establish relationships with people who want information and thus integrate the needs of users with the services or products offered by the advertiser. After all, those who have shown interest in receiving information, giving their permission to receive messages, are the ones most likely to become buyers.
Staying in touch with a Newsletter
A newsletter is a great way to stay in touch with your customers, build loyalty and generate new leads. When you send a regular newsletter to your subscribers, make sure it is always sent on the same date. Its timeliness and the quality of the content you include is your commitment to your subscribers.
Email in eCommerce
In the corporate world, email is not only a classic piece of communication, but it also becomes a determining factor when it comes to generating sales and business.
The Latin American public still has resistance to some factors in the online world. For example, it is not unusual to hear that the public does not make a purchase the first time they enter a website. Email in this instance takes us to a key process when it comes to contacting the user through the stages of evaluation and consideration on the path to purchase.
