With this tool, users will not only have a better shopping experience but it will also help boost the visibility of brands and creators who use TikTok as a sales platform.
Spain is the first European country to enjoy this feature , which has already shown significant whatsapp number canada positive results in other countries. In fact, during Black Friday, TikTok Shop tripled its sales in the United States, exceeding $100 million. With the aim of boosting sales at its launch in Spain, TikTok has teamed up with local sellers such as Oh Juliette, specialising in party dresses, and Cocunat , a cosmetics brand known for its video tutorials.
“TikTok has been a very efficient sales channel so far. It has allowed users in different parts of the world to discover us and connect with us. We are excited to take the next step and open our TikTok Shop to continue exploring the potential of the platform,” says Ana Saboixeda, one of the owners of Oh Juliette.
For all those businesses interested in joining TikTok Shop in Spain, they will be able to do so easily by registering from February 2025. In addition, TikTok will be responsible for providing resources such as courses and detailed information to facilitate the online sales process.
For its part, Publicis Groupe, as part of the testing and launch of TikTok Shop, has carried out an innovative action by collaborating with a brand. Volunteer employees participated in a live broadcast, experiencing first-hand a new form of communication through user-generated content. This strategy not only redefines the connection with the public, but also positions the content creator as a trusted seller, beyond traditional communication and sales channels.
“The long-awaited launch of TikTok Shop in Spain marks a new era for sellers and brands, facilitating direct connections with end users, beyond traditional media and retailers. At Publicis Groupe, we understand that action is key, which is why, from day one, we have been broadcasting live content for TikTok Shop on our client NK_españa's account,” says José Luis Ferrero, Managing Director Publicis Commerce .
All the features of TikTok Shop in Spain
TikTok Shop lands in Spain with a wide range of functionalities on the market, which will allow sellers to connect in a unique and exclusive way with their audiences. Among the functionalities are:
LIVE Shopping: allows sellers and creators to integrate products into LIVE sessions, offering a real-time shopping experience. Buyers can interact, ask questions and receive answers while watching live demonstrations, accessing exclusive discounts and giveaways.
Direct access to product purchases in the For You Feed: Short TikTok videos in the For You Feed will allow shoppers to purchase products directly from the app, with links that take them to detail pages for payment.
Product Showcases: Designed for brands, this option includes detailed descriptions, user reviews, and curated collections that appear on account profiles.
