These are the steps you should take to properly test emails:

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Finding the mistakes you make helps you to create the final design you want for your email. However, it is worth mentioning that email testing involves certain costs. This requires a thorough analysis of various factors, which results in an investment of knowledge, time and design. For this reason, not all companies dedicate the space and time they should to it.

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Given its importance, it is essential to develop tests that guarantee their success. brazilian wax telegram When you develop a test, your main objective is none other than to improve your strategy to obtain the best results .

Tips for testing emails

1.- Establish an assumption
Testing emailsBefore testing emails, it is advisable to start with a hypothesis. That is, what idea do you want to demonstrate with the results obtained from the test? What information do you need to find out?

This would be the first starting point, and to do so you need a basic understanding of your users. Examples of assumptions you might want to test include, for example, the most favorable days and times to send an email. It might also be useful to check the opening and bounce rates of emails sent, or the click rate of links you include in them.

2.- Create a segmented list
buyer personaIt is always stressed that segmentation is essential in email marketing. If you want your message to provoke a good response among your users, it is necessary to create segmented lists.

One of the things you need to keep in mind when testing emails is segmentation. That is, you need to divide your email list into different segments in order to create unique and personalized content.

For each segment, you should consider the reasons why these users became part of your database. By analyzing their history, you can decide which testing technique will be most effective for each recipient.

You also need to make sure that the list you are going to test on is large enough. The results obtained must be measured against a valid statistic. A reasonable number of subscribers would be, for example, 1,500. If you have a larger audience, you can consider splitting them up.