Latest recommendations on CTA color

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Furthermore, each audience reacts differently to the same CTA. That is why it is important to correctly define the audience you want to reach. By having more data about them, it is easier to choose the right color for the CTA.

For example, studies have shown that more impulsive people react better to colors like blue, orange or black .

Instead, it is recommended that if the audience prefers low prices and offers, dark blue and bua africa whatsapp number south africa green tones should be used . On the other hand, more frequent customers are inclined towards pink, light and dark, and light blue.

Brands need to understand that sometimes users don't act the way they think they will. Hubspot conducted an experiment to find out which CTA color worked best for their conversion button. The website placed three buttons, in green, amber, and red.

Yes, like traffic lights. The company thought that users would liken this combination to traffic signals and that therefore the green one would be the one to choose. However, the page with the red button had 21% more conversions than the green one.

Winning CTA ColorBrands should run through several options to determine which one generates the best results. However, there are still a few more tips to be included regarding visual language.

The color of the CTA should match and contrast with the colors of the page. It is not recommended that the button be the same color as the background of the web page, for example.
Strong, solid color. These colors stimulate a reaction in consumers.
Leave a buffer around the buy button. In addition to ensuring a clean look, this allows the button to stand out more.
The button text should contrast with the background. The goal is to make the text understandable and at the same time draw attention.
Finally, brands should not forget that CTAs depend on many other factors to be truly effective. The color of the CTA helps the brand to increase its branding, but when it comes down to it, users are swayed by other factors.

Brands can differentiate themselves from other competitors by their colors and reach more and better users. Important facts when choosing the color of the CTA.

As you can see, it is vital that the call to action button is worked on properly for it to be effective. With Landing Optimizer , MDirector 's Landing Page generation software , you can create landing pages optimized for all types of devices and with attractive color CTAs in 2 minutes. Plus, you can try it for free for 30 days. Come in and find out more!