Examples and strategies for e-commerce newsletters

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Article updated 2 months ago by NewsMDirector
Ecommerce newsletters can take multiple forms and formats, and each variation has a clear purpose: to connect with subscribers, inform them about news, and most importantly, motivate them to take action that benefits your business. If you don’t leverage this resource with an appropriate strategy, you’ll be missing out on a great opportunity for growth.

A newsletter is a digital publication that a brand sends regularly to its subscribers via email. It can contain information about products, promotions or relevant news. This communication format stands out for being one of the least invasive , bulk cell phone number list since the users who receive the email have given their prior consent. But how can you make sure that your newsletters do not go unnoticed?

TABLE OF CONTENTS
What are the benefits of newsletters for ecommerce?
Examples to help you succeed with ecommerce newsletters
1. Notifications of new products or replenishments
2. Newsletters with video
3. Abandoned Cart Campaigns
4. Seasonal newsletters
5. Discount codes
6. Informative newsletters
7. Gamification campaigns
How to get the most out of ecommerce newsletters
What are the benefits of newsletters for ecommerce?
Ecommerce newsletters are one of the most powerful and versatile tools within a digital marketing strategy. Among its main advantages are:

High conversion : Newsletters have a higher conversion rate than other digital channels, even above social networks. To put data on the table, the average conversion rate of email marketing is 4.29%, while that of social networks is usually 1.85%, more than double!
Personalization : They allow you to send segmented messages according to the interests of each group of subscribers.
Loyalty : They maintain close and regular contact with customers, strengthening the relationship with the brand.
Low cost : Compared to other channels, newsletters are a cheaper and more effective strategy for generating quality leads.
Examples to help you succeed with ecommerce newsletters
These are some of the best ecommerce newsletter examples. Take them as inspiration and adapt them to your business and characteristics.

1. Notifications of new products or replenishments
Informing customers about the availability of new products or replenishments is essential for any ecommerce.

This practice is ideal for maintaining interest in your store and stimulating immediate sales. That Ring Shop, for example, used this strategy to launch its online store with a clear message: “Our store is now open, come visit us!”

Example of an e-commerce newsletter with new products in stock