Writing a blog post may seem like a challenge, but with a few tips you can create texts that captivate your readers and increase engagement among your followers.
Writing quality articles is very important to maintain an audience, in addition to being part of the Content Marketing strategy of many blogs.
With this in mind, we have developed a very practical step-by-step guide that can be applied to any topic.
5 Key Steps to the Perfect Blog Post
Check out the 5 steps to writing a perfect post for your blog:
1. Define Tone and Voice
If you haven't already, it's important to define the tone and voice that your text should convey. These elements give personality to your blog and are the main resource for approaching your reader.
In person, we communicate in many different ways, and writing is no different. There are many ways to communicate an idea, which is why it is so important to define the tone and voice.
A simple way to define these elements is by creating a persona that will speak to your reader, but to do this, you need to know your audience. There are a few points that define the tone and voice of your text and need to be observed:
Will the text be in 1st or 3rd person ?
Will you use expressions?
Will it be personal or impersonal?
Will it be active or passive voice?
Remember: there is no right or wrong in this case, there is the strategy that best suits your reader.
2. Research
Creating a successful blog post starts before you even write it. Research is essential to generating valuable content for the reader, so it is important to have a thorough understanding of the topic.
The research stage is essential, as it determines how in-depth your content will be. Seeking new perspectives and opinions on a given subject brings credibility and provides a complete experience for the reader.
There are points that must be observed when researching a particular subject, they are:
Seek the opinion of experts on the subject;
Confirm the veracity of the information;
Highlight, create highlights and take notes;
Search more than one source;
Search for current content.
3. Create eye-catching titles
The competition for attention in the digital world is constant. Readers are bombarded with information at all times, and so creating titles that stand out from the crowd can be a challenge.
The title is the essence of a piece of content. It is the reader's first point of contact with the text and needs to convey the central ideas in an attractive and engaging way.
To develop a good title, you need to understand what the content will offer, so these two elements must be aligned, and therefore, it should only be written after the content is finalized.
These 5 tips are the foundation for creating headlines that draw attention to your blog.
Be succinct and objective;
Arouse curiosity;
Be true to the content;
Show the relevance of the subject;
Write more than one option and choose the best one.
4. Pay attention to the structure
Every text or narrative has a structure composed of spain business fax list three main parts: introduction, development and conclusion.
As simple as it may seem, it is still very common to find texts that do not follow this parameter. Following a logical line and connecting these three parts in a natural way makes all the difference.
Understand the function of each part of this structure and how to direct the reading of your blog post.
Introduction
The first few lines are what determine whether the reader will continue reading or not. It is important that the beginning of the text presents the theme of the content with the main points that will be covered.
Here, the main objective is to arouse curiosity. This can be done in a number of ways, for example by asking questions or presenting a situation that the reader can identify with.
Development
In this part, the theme and content are developed. All the ideas captured in the research stage are presented in a cohesive and coherent way. Before starting to write, it is important to structure the content, creating a line of reasoning that is clear to the reader.
When writing, it is important to use short and direct sentences. Using keywords throughout the content also helps the reader to better understand the text. One way to structure this step is to create subtitles, so that ideas can be found and understood in a simple way. To strengthen the development and argumentation in a blog post, statistical data, quotes and supporting links can be used.
Conclusion
After developing your arguments and presenting your ideas, it is time to conclude. At this stage, it is important to summarize the main points covered, reminding the reader and reinforcing the main ideas.
There are several ways to end a blog post, such as asking reflective questions, concluding an idea with your opinion, or using a call to action. It is important that after reading, all doubts are clarified and that the reader has found the solution to what they were looking for.
5. Use keywords
Keywords play a fundamental role. In addition to exposing the main terms throughout the text and strengthening the idea, they lead the reader to you through SEO (Search Engine Optimization).
SEO is a set of strategies that aim to improve organic positioning. Currently, the main search engine is Google, which has algorithms that prioritize pages where the user finds exactly what they are looking for. Working keywords and the entire SEO structure into your text considerably increases the chances of attracting new readers to your blog.
6. Add internal and external links
Whenever possible, add internal and external links within your post. They help users find content that complements the main topic and, in addition, internal links help search engines identify the most important pages on your site.
Internal linking is extremely important for your website to reach the top positions in search engines and also to keep visitors on your blog for longer.
Conclusion
Writing a blog post can be a challenge, but by following simple steps, you can develop quality content. The writing process is free and each piece of content has its own particularities and elements that work or not, so it is important to evaluate which elements will add value to your text.
One way to work on the topics in this article in practice is to reread texts that you have already written and rewrite them, observing and paying attention to each step and points for improvement. Over time, the writing process is perfected and followed naturally, that is, the more you write, the better your writing will be.
