SEO: How to position a landing page

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Article updated 1 year ago by NewsMDirector
position a landing page

One of the main requirements for your landing page is that it is optimized for search engines. There are certain characteristics that allow a landing page to be positioned, making it attractive to search engine algorithms. These algorithms are what decide whether or not a page can appear in the first results.

There are marketing managers who do not consider it necessary to position a business to business mailing lists poland landing page because these marketing strategies are relatively short in time. However, this premise is not entirely true.

Most landing pages have a short lifespan, or rather, they are created to have a short lifespan. But the problem comes when it is decided too early that a campaign has come to an end. However, ranking a landing page is a long-term process.

And, furthermore, it is the search engines that determine the life cycle of your landing page based on how well you have positioned it.

TABLE OF CONTENTS
How to position a landing page?
1.- What URL are you going to use?
2.- Determine your Keywords
3.- How to include these keywords in your landing pages?
The “Title” tag
Meta description
Header Tags
Image file names
General content
4.- Work on your link building strategy
5.- Multimedia content, yes or no?
6.- Can your content be shared?
7.- Always attentive to new opportunities
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How to position a landing page?
1.- What URL are you going to use?
Example URL

When creating an optimized landing page, you should use a URL that matches the content, but above all, the keyword you want to rank for. It is important that for SEO purposes you use the keyword in the URL of your page.

Often, when using external hosting, there is the problem that your name may appear on it. Without a doubt, the most convenient thing is to adapt it to your brand and your campaign. Using your own domain is one of the options that you should not rule out.

Use a URL that does not lose your brand identity or authority. Otherwise, it will be harder for you to rank your landing page and search engines will not associate you with it.

Also, your landing page should include your keyword, it is the most correct way to optimize your landing page. The keyword in the URL, always.

2.- Determine your Keywords
Long-Tail-SEO infographic