Then determine:

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But remember that each case is unique to your company, industry, and audience, so A/B testing can help you determine which is right for you. Send one sample group an email from your company name and another an email from a personal name. Then, analyze which has better open rates. Subject line Since the research also shows that your subject line is important to recipients, it’s worth careful consideration. First of all, make sure your subject line is spelled correctly.

The word count How you address your recipient If you should use emojis What kind of language you need to grab your recipient’s attention Once again, the research is out there, but doing your own can give nepal mobile number list you valuable data for crafting better emails and email marketing campaigns. Copy length Your copy needs an introduction, a main point, and a CTA. How long each of these sections should be depends on a few things–your brand, your industry, your product, your audience, and more.

The context of your email matters. BB and BC emails will look different. An email to a single BB client might be a longer, more in-depth discussion about how your product can ease their pain points. A BC email might be flashier, shorter, and quippier, containing images and catchy marketing language. A/B testing can help you determine copy length. Send out emails of varying lengths to your audience and see which work best. Layout Once you’ve determined your copy length, you need to make it work for you.