Advertising and promotion of events and event agencies

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Master classes, conferences and other events are one of the marketing tools for promoting brands and products. The purpose of such events is to inform the audience about a new product or to stimulate demand. But the events themselves also need promotion. There is a special tool for this - event advertising. It is responsible for planning, organizing and promoting events. In this article, we will tell you how to create a promotion strategy and evaluate the effectiveness of the work done.

Content

Types of events for promotion

Conferences and forums

Exhibitions

Seminars and webinars

Workshops

Presentations

Benefits of Event Marketing

Event Promotion Plan

Defining the target audience

Selecting promotion channels

Dividing customers into segments

Forecasting Results and Sales Funnel

Online Advertising for Event Promotion

Targeted advertising

Promotion of events on VKontakte

Promoting Events in Telegram

Promotion of events in Odnoklassniki

Contextual advertising

Retargeting and remarketing

Promotion through bloggers and opinion leaders

Evaluation of effectiveness

Types of events for promotion
Each type of event has its own target audience , the characteristics of which should be taken into account when planning and promoting.

Conferences and forums
A large-scale event offline or online is used for both B2C and B2B. Participants are industry professionals, specialists who are ready to share their developments, listen to more experienced colleagues, and organize your finances with mint engage in networking. As a rule, such events are organized by one industry company, attracting others as speakers and sponsors. Suitable for promoting brands, experts, innovative products, and informing about new products.

Exhibitions
Large offline events where companies present their products, technologies, developments and attract partners and clients. Can be combined with conferences, seminars, workshops, presentations. Exhibitions in B2B topics are visited by specialists, managers, industry managers. End consumers also come to B2C events. Therefore, when promoting, it is necessary to take into account two different audience segments in the strategy: professionals and clients.

Seminars and webinars
Educational events of a smaller scale than a conference. In contrast, seminars and webinars are presentations by one or two speakers, without separate sessions by topic. They can be held for consumers to inform them about a new educational course or service and to convert it into sales. Another area is niche seminars and webinars for specialists. Their task is to develop a brand, increase the level of trust in it, and also inform about a new technology or service.