Marketing and promotion of dentistry

[Reddi2]

Dentistry is a highly competitive niche in the medical field. In 2022, the average bill increased by 10-15% due to changes in exchange rates and logistics. Therefore, attracting clients is becoming the number one task for dental clinics. In our article, we will tell you how to move forward in this niche using online advertising and which channels are most profitable for the dental business.

Content
Contextual advertising

Social Media Promotion

VKontakte

Classmates

Telegram

Retargeting (remarketing)

Working on reputation

Email Marketing

Search engine optimization of a dental clinic website (SEO)

Ad Optimization Tips

How to use OneSpot to promote your dentistry?

Promotion of dentistry on the Internet
Methods of promoting dental services can be divided into how you can use this database effectively two main groups: traditional offline advertising and Internet marketing (digital). Among the traditional advertising channels, we highlight the following: a noticeable sign, local banners, announcements and distribution of flyers in places from which visitors can come. These attraction activities are still effective, especially at the first stage of clinic promotion. In parallel with classical advertising, it is worth connecting Internet promotion channels.

There are both paid and free methods on the network. In the first case, depending on the payment model, you pay for impressions, traffic, leads or conversions. In the second case, you pay only for the services of a specialist in the chosen area.

As a rule, paid channels give quick results, so they are used to get primary clients. Also, paid advertising is used to inform potential visitors about a brand or a new service. Free channels work to attract organic traffic from search engines and improve the reputation background.

Promotion of dentistry through contextual advertising
Contextual advertising in Yandex Direct includes advertisements and banners on the search page and on partner resources that are part of the Yandex Advertising Network (YAN).

Posting on search allows you to show ads in three places:

in the premium block immediately below the search bar, before the organic search results;