15 Master Growth Hacking Techniques

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Article updated 7 months ago by NewsMDirector
growth hacking techniques

Can Growth Hacking techniques help improve your company's positioning? As defined by Wikipedia , Growth Hacking consists of a "set of marketing techniques that use creativity, analytical thinking, as well as web and social media metrics to sell their products and gain exposure."

It is an analytical and creative combination to increase the number of users of a start-up. According to the original idea, Growth Hacking is the union of different skills that members of a company have to take the company to a higher level. Over time, Growth Hacking has become specialized and a professional profile has emerged, the Growth Hacker, a figure especially dedicated to carrying out these tasks.

Growth Hacking cannot be understood as a combination of tools and techniques like other forms of marketing, but rather it is a different way of approaching and seeing the market and marketing . Faced with the urgent need for growth that many companies have, a form of marketing is born that allows them to reach the market more cheaply than through other means, which is canada whatsapp phone numbers why it becomes the ideal way for start-ups, since it allows these companies with few resources to work on marketing in an accelerated manner.

The term Growth Hacking was popularized on the blog « Startup-Marketing » in 2010. The title « Find a Growth Hacker for Your Startup » introduced this term into the world of marketing. Later, Andrew Chen made the term go viral with the publication of the article « How to be a Growth Hacker ».

TABLE OF CONTENTS
What should a Growth Hacker be like?
1.- Social media profiles
2.- Take advantage of the opponent's weakness
3.- Quick responses
4.- Viral content
5.- Opinion forums
6.- Welcome emails
7.- Create content on third-party sites
8.- Create a striking, identifiable and useful design
9.- Create a sense of urgency
10.- Free trials, gifts and contests
11.- Integrate your site with others
12.- Personalize the experience
13.- Retargeting
14.- Share your content
15.- Free and premium version
What should a Growth Hacker be like?
The profile of the person in charge of Growth Hacking in companies must meet a series of conditions in order to be able to carry out their work properly. These people must be creative, analytical and have a mind open to curiosity .

Some of the characteristics of a good Growth Hacker are:

Analytical : The Growth Hacker is a profile immersed in the world of data and details. Therefore, it is necessary that his mind is prepared to analyze all these data and figures with which he must work. It is important that the Growth Hacker is glued to the metrics and, if they do not exist, knows where to find them or create them . The Growth Hacker has to be able to relate the data, figures, factors and functions to explain the situation of the company and how and why things happen.
Creative : Being a profile especially sought after by start-ups, it must be a person capable of working with few resources and with many difficulties.