The QR code, a great ally in advertising campaigns

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QR codes have been experiencing a renaissance in many commercial sectors for a few months now due to the pandemic. It is now common to see digitalized menus in restaurants and bars using QR codes so that customers can consult the menu from their mobile phones. It is curious how easily the vast majority of buyers have become accustomed to a technology that did not take off at the beginning, but which has now become indispensable for many establishments even now that the worst of the pandemic has passed. And it is no wonder. There are many benefits derived from the use of QR codes not only for customers , but for the brands that use them.

In this sense, QR technology allows list of northeast cell phone numbers interaction between the physical and virtual worlds , which can be of great help to companies and brands of all kinds when undertaking an omnichannel marketing strategy. With an action as simple as including a QR code in printed advertising brochures , great benefits can be achieved that will help companies achieve their goals. What are the advantages that can be achieved in a campaign by adding a QR code to printed advertising?

Expand information on offers and promotions. One of the main drawbacks of printed brochures is that they are usually very small, so designers have to fine-tune the content of the brochure so that the main offers stand out more to potential customers. A job that is made easier by using a QR code. In this way, the brand's most notable offers can be included in a printed format, while the customer can access the rest through this code.
Increased web traffic. The QR code is a great ally for the public to find out about offers, promotions and launches, but it is also a great tool if you want to increase traffic to the website or increase sales in an eCommerce. The consumer only needs a smartphone with the app that allows them to access the website in a few seconds through this code. If this is the brand's objective, it is advisable to place the QR code in the brochure in a strategic place, making sure that it is the first thing the consumer sees.