Real Madrid and Adobe boost global digital fandom with this partnership

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Football fans are one of the most passionate in the world, especially when it comes to clubs like Real Madrid . To be able to connect all the people who follow this Spanish sports giant, a powerful network is needed, and that is why it has partnered with Adobe . The goal is to accelerate the growth of the digital experience economy of this team.

The idea is for Real Madrid to use Adobe taiyuan telephone number data Experience Cloud to connect fans globally through an immersive sports entertainment experience, both online and offline. The aim is to transform the approach to fan engagement and create deeper connections from anywhere.

Through the platform, experiences and loyalty are driven globally. The history and tradition of the club is combined with the modernity and innovation provided by Adobe Experience Cloud. This platform will be used to create unified customer profiles in real time to understand how fans relate to their brand, when and on which channels. This information will allow the team to create personalized content to boost engagement.

They will be based on data and experience to support customer acquisition and fan engagement. In this way, Adobe and Real Madrid will bring the Santiago Bernabéu stadium to a global audience digitally, through online experiences, products and services. With this step, the excitement of the stadium is being transferred, in a way, to the homes of the fans.