This set the rebranding plan

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As of 1st January 2023, Paramount+ had over 55 million subscribers. Paramount+ was first launched in the United States on the 28th of November 2014. The streaming service was initially known as CBS all access and was mostly focused on the live-streaming of CBS programming from local affiliates. In November 2019, there was a merger between CBS and Viacom, to form ViacomCBS (now Paramount Global), integrating content from Viacom media network brands and Paramount Pictures into CBS All Access.


In motion and in September 2020, it was officially announced by the company vp maintenance email lists that CBS All Access was rebranding to expand the platform’s content library and better compete with other streaming services. On March 4, 2021, it was officially effected, and the name of the CBS All Access streaming service was changed to Paramount+. This rebranding also witnessed the service’s wider expansion into new markets such as Latin America and later Europe.


Today, users can access content from various ViacomCBS networks, including CBS, MTV, Nickelodeon, and Comedy Central, among others, on Paramount+, giving them a vast selection of content to choose from. Paramount+ has a lot of amazing features that have helped keep the streaming service in the spotlight. One of the unique features of Paramount+ is its live sports programming, which includes NFL games, UEFA Champions League matches, and college sports events.