To do this, today we turn to one of the most recent studies by Yes Lifecycle Marketing , which has generated a report based on research carried out in 2017 with more than a thousand consumers who received at least one newsletter in the year.
The interesting thing, and before mentioning the findings and moving on to the analysis, is that the research obtained a fairly diverse participation in terms of age and generation , having as groups of participants Centennials ears), Millennials Generation and Baby Boomers
Now, regarding the results, we lesotho business email list find the factors that attract and drive a user to make a purchase through a commercial newsletter. Let's first look at the Yes Lifecycle graph:
Research results from Yes Lifecycle Marketing. Email discounts are one of the main reasons why users make a purchase from a newsletter.
As you can see in the compendium of graphics, we have both at the compilation level and in a segmented manner the main reasons why a user would be inclined to make a purchase via email.
First of all, it is worth highlighting the fact that, as a group, consumers are mainly influenced by the discounts presented by email (92%), followed by the brand reputation itself as a significant factor in making the user pay their money (90%).
Email discounts are presented as the primary factor for millennials, generation X and baby boomers , being less important for centennials but still within the top 3 of their reasons.
Of course, there are other factors that make all this possible, such as the generation of content, the ease of transactions or purchasing methods on the portals of the issuing brands.
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Finally, at the lower levels, brand loyalty and product recommendations appear as other important factors; we are talking about the emotional connection between brand and user (in the first case) as well as the integration of recommendations in a newsletter that can 'suggest' products to the user to purchase.
Undoubtedly, email marketing is a powerful weapon. Are you also one of those who rushes into online shopping after receiving discount notifications by email? Share your opinion with us.
