The technologies used

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To achieve these goals, several tools and technologies are used. Artificial intelligence, for example, makes it possible to analyze user behavior to offer even more advanced personalization. Data analysis therefore becomes essential to understand expectations and constantly improve UX.

Chatbots and other forms of conversational marketing are growing in popularity. These tools allow you to interact directly with customers, providing instant answers and improving their overall satisfaction. Breton companies that integrate these solutions now will be well positioned for 2024.

Virtual Reality Based Marketing
Virtual reality (VR) is no longer just for video games. It is now australia physiotherapist email database finding concrete applications in the field of marketing. In Brittany, some companies are starting to explore this avenue to offer immersive experiences to their customers. Imagine being able to virtually visit a hotel or test a product from home before buying it!

These initiatives aim not only to attract attention but also to build customer trust and engagement. VR helps transport users into virtual worlds where they can interact with products in innovative and engaging ways.

Concrete examples
Several sectors in Brittany are already taking advantage of this. Real estate agencies offer virtual tours of properties, while museums offer interactive tours. This trend is expected to continue to grow in 2024, with new opportunities for those who can grasp the potential of VR.