The website should be based on my preferences

[Shakhawat]

Your website is not for you. Frequently people high up within companies want to make the website about them and their own style, content and UX preferences, but a company’s site is not for its CEO. Websites are not suits customized to represent how you feel, but rather a collection of content for your target personas and customers.

This principle also applies to the design firm and developer. Take a step back and think about your target user base, not the preferences of the developer or design firm. Whenever you’re making a change, think about who the change is for and what the goal and impact of the decision are.

4. I need a template for every page

Website quotes used to be based on page count because there used physician database to really only be two templates: one for the homepage and one for subpages. However, as sites began adding more and more pages, this pricing model became prohibitively expensive.

The current phase is more template centric. Page count still matters, but once the templates are built, copying and flowing content isn’t a huge undertaking, and pricing becomes more based on the number of unique templates for a site.

Modular design is the future — outside of the blog and other super specific pages like search results and system pages, every page on a website can be created using a library of module types as opposed to getting hung up on a finite number of templates.

Modules types include page heroes, features cards, testimonials, partner logos, carousels, forms, statistics, etc, etc. They act almost like Lego bricks that can be used to construct a page with whatever content types and sequences needed.

Pages are less important than templates which are less important than modules. Thinking of a site as a collection of modules instead of a finite set of pages or templates is where the industry is moving to. So, when thinking about the scope of your redesign, consider what your content needs to be or what it needs to communicate, not necessarily how many templates or pages you might need.