We will try to illustrate all this with an example:

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Identity: These terms use information collected from your users' databases. For example, using your contacts' birth dates to send them an email on their birthday.
Behavioral: These correspond to a type of behavior or action. For example, sending an invitation for a private sale to customers who have purchased at least “X” amount of products in the last few months.
Depending on the result of each condition (yes or no), you can perform different actions on your contact:

Send him an automatic message
Add to a new mailing list
Give it a score
You can also add timing and deadlines as you wish. For example, if you schedule a saudi arabia telegram data series of welcome emails, you can specify that your contact receives a first email immediately, then a second email a week later, and so on.


If the contact makes a purchase for the first time on the site, a promotional code is sent to their email. If it is at least the second time, they are added to the list of loyal customers.

marketing automation 4
Here's how the stage works:

The contact triggers the scenario when making a purchase on the site (entry point)
The software checks if it is a first purchase
If applicable, an email is sent with a 20% discount voucher (encouraging the buyer to return to the website)
If this is not the case, the contact is added to the list of "loyal customers"
This new list groups together customers who have made several purchases on the website, and can be used to trigger a new scenario, such as sending an invitation to the loyalty program.