Nowadays, influencer marketing rides on the backs of micro-influencers and nano-influencers

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A decade later, the first modern influencers would appear on the scene thanks to the strength of what was and still is the favourite refuge of influencers: Instagram.

Today, the concept of influencer has been democratized and we all presumably have the power to become influencers . This is the era of micro-influencers and nano-influencers.

Be that as it may, influencer marketing has a israel phone number data long history and, although its rise has been fueled by more or less modern social networks, this discipline is an old veteran in the advertising industry.

The term "influencer" has existed in the English language since 1662 , although it did not make its way into the prestigious Merriam-Webster dictionary until 2019.

Today, influencer marketing has become a strong part of brands' marketing mix and, despite initial reluctance, it has proven to be an extraordinarily effective advertising formula that impacts not only the highest part of the funnel, corresponding to awareness, but also the lowest part, corresponding to sales.

It does not seem, therefore, that influencer marketing , which even rivals antediluvian outdoor advertising in terms of its age, is going to languish in the hearts and pockets of advertisers. It has been firmly rooted there, after all, for centuries.