GA4: 7 New Features That Will Transform Data Analysis

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The digital world is constantly evolving, and Google Analytics is no different. The new version, Google Analytics 4 (GA4) , has arrived with a series of updates that promise to revolutionize the way we analyze and interpret our data. This post is a complete guide to help you stay up to date with the 7 main new features of GA4.



What is GA4?

Google Analytics 4 is the latest update to Google’s analytics platform. It’s designed to provide more relevant and actionable insights, allowing businesses to better track user behavior across platforms and devices.


Do I need to transition to GA4?

Transitioning to GA4 requires careful consideration, but don’t worry, we’re here to help you through the process. Before you begin, it’s essential to determine whether your account will be impacted.


If you created an account before October 14, 2020, you are likely using Google Universal Analytics (UA) and will need to migrate . However, if your account was created after that date, you are likely already using GA4 and therefore no further action is required.


It is important to note that the UA version of Google Analytics will guatemala phone number data stop collecting data as of July 1, 2023. Therefore, it is recommended that you migrate to GA4 before this date to ensure continued data collection and access to the advanced features offered by GA4.


If you want to know the step-by-step process for migrating from Universal Analytics to GA4, check out the article below:


Step by step guide on how to migrate to GA4 and not lose data




Top 7 New Features of GA4

#1 - Exporting session-level attribution data to BigQuery

Previously only available for user-level attribution, you can now analyze your acquisition data at the session level as well. This update enables you to build user journey analytics and new attribution models from BigQuery. Learn more .


#2 - Update on GA4 connector with Looker Studio

New fields are available when connecting GA4 to Looker Studio dashboards. If you haven't seen any changes to the available fields, simply refresh the database used in the dashboard. Learn more . Take a look at the documentation to see which metrics Google makes available in its API.